Sales boosting websites for small and medium local businesses
Based in Andover, Hampshire, with over 10 years experience in the design industry, I design and build websites for small and medium service based businesses and deliver your brand to your customers in a way that makes you proud, with the added benefit of turning visitors into champions of your business and returning customers.
Turn more visitors into customers
Get up to 2-5x more conversions from your website by carefully considering and designing your website around a desired goal for your visitors.
Your business isn’t a bouncy castle
Optimised websites that offer clear value and engaging content can reduce your bounce rate (the number of visitors who quickly leave your site) by up to 20-70%.
Never miss a potential lead again
Websites designed to optimise and help guide visitors to provide an email address or fill out a short form can see a boost in lead captures of up to 30-50%.
Our process for building a custom website with your business at the core
Listening and learning
You’re the expert in your business, and all businesses are unique, so we’ll have a chat and we’ll learn about you and your customers to make sure that we provide a solution that works for you.
Your content strategy
We’ll determine a goal or the ideal outcome from a visitor browsing your website. That will allow us to work out what content is required to achieve that goal and how that content should be structured. We’ll also work out if you need a CMS, content management system, to allow you to expand any dynamic content.
Wireframing and design
With your businesses goal always in mind, we then start testing layouts, creating wireframes and designing prototypes to work out how to guide the user to all of the information they need. Ultimately, this is where we work out what your website looks like and how it’s navigated!
Website development
At this stage we take the visual design and build a website. We integrate best practices for SEO from the start and specific design considerations for devices with smaller screens to ensure everyone gets a great experience. We’ll also set up the CMS here if you need it.
Testing and launch
Continuously throughout development we optimise the website for speed, compress and optimise images as well as perform browser and mobile testing to make sure the website works on all devices.
We’ll hand off the website to you and provide all the training you need to update your website. No maintenance required and stress-free.
There aren’t any plugins to keep up-to-date or server security updates to remember, just a streamlined experience that allows you to easily make updates as needed.
It’s all about creating value for your customers
We kick off all projects with an overview of your business and your services and/or products, we then dive into learning about your customers and your plans for the future. This helps us understand how to structure your website.
Strategy isn’t just for multi-million pound companies
Once we know who you are and who your customers are, we are able to find where your goals intersect. We’ll consider how the copy and imagery on your website can guide customers to the information they require, help them initiate contact and ultimately buy your services or products.
Human focused design meets business centred development
Knowing our content and goals, we can leverage mind-reading, or proven design patterns and principles based on how the brain works, to design a website that clearly guides the customer to the information they need.
We build your website with performance and SEO in mind, to get your site in front of the right customers. We’ll also build your CMS, if needed, to allow you to easily update dynamic content like testimonials, services, articles and more.
Taste, season if required, and serve while hot
Just as we like to unexpectedly switch up the theme of our headline metaphors, users may not always arrive on our site the way we expect either. We can’t be sure what device or which browser they will be using. During testing we check that the website performs on as many screen sizes, devices and browsers as we can to ensure all visitors get an equal experience.
Once testing has been carried out, we provide training on how to edit your website and transfer it over to you. There are no server security updates to run, or plugins to keep up to date, all of this is taken care of. All you need to do is keep on top of your new leads and keep adding testimonials from your new customers!
Frequently asked questions
I've got a Facebook page, why do I need a website too?
What would it mean for your business if you had 2.4x more interest in your products or services?
Having a well built and optimised website enhances your credibility, builds trust, and makes it easier for people to find you through search engines which can significantly increase your chances of attracting and retaining customers.
I built the Business Growth Calculator to help answer this exact question! You can explore the potential of getting a website for your business by trying it out here.
Data source: https://www.brightlocal.com/research/local-business-discovery-trust-report/
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Interested in getting a website?
We aim to respond to your email within two business days when possible.
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